You′ve read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. The Darwinian struggle to deliver profitable products and services keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else — pro...(展开全部)

You′ve read the headlines: industry after industry (airlines, automakers, drug companies, high tech) battered by globalization, deregulation, and commoditization. The Darwinian struggle to deliver profitable products and services keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else — pro...(展开全部)

Dealing With an Angry Public: The Mutual Gains Approach to Resolving Disputes Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia. Similarly, government efforts to change policy or shift budget priorities are invariably met with stiff res...(展开全部)

Dealing With an Angry Public: The Mutual Gains Approach to Resolving Disputes Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia. Similarly, government efforts to change policy or shift budget priorities are invariably met with stiff res...(展开全部)

（美）雷克·克斯切纳 博士 畅销书作家，著有包括本书及《如何受欢迎：在商界和在人生中获得更好人际关系的秘密》等多部全球性畅销书。在美国航天航空局（ NASA）、美国全国广播公司财经频道（CNBC）、加拿大广播公司（ CBC ）、《华尔街日报》《伦敦时报》等国际知名企业与媒体担任讲师、撰稿人。 （美）雷克·布林克曼 博士 畅销书作家，著有包括本书及《设计你的人生》《爱你的客户》等多部全球性畅销书。高级心理医师，同时在NASA等政府机构及世界500强企业担任讲师，内容包括领导力、时间管理、团队合作等热门课程。

Discover how to cope with instinct, emotion, and irrationality--the dinosaur brain--that disrupts any business enivronment, with a step-by-step process that helps you reason your way through turf wars and power struggles, surly subordinates, temperamental bosses, and more.... "The key to thriving in the corporate jungle is understanding dinosaurs." TIME From the Paperback ...(展开全部)

Dealing With an Angry Public: The Mutual Gains Approach to Resolving Disputes Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia. Similarly, government efforts to change policy or shift budget priorities are invariably met with stiff res...(展开全部)

Dealing With an Angry Public: The Mutual Gains Approach to Resolving Disputes Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia. Similarly, government efforts to change policy or shift budget priorities are invariably met with stiff res...(展开全部)

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moo...(展开全部)

Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection—and master their own evolution Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established b...(展开全部)